Digital Green

This is a video platform aimed at the farming community and disseminated through local social networks to encourage farmers to adopt new practices to improve their livelihoods and share knowledge with other actors in the sector. The company's approach is based on a kind of network of self-help groups, which promotes the local production of low-cost videos, including not only advice on crops or the weather, but also on food. The organization's successful strategy is to realize that each context has its own specific needs, with soil quality, access to water, language or farmers' capacities specific to each country. Therefore, local farmers take charge of the production of the videos, and stay connected with experts in the field through social networks.